Catching Print Customers Online

Catching Print Customers Online

A crucial part of being in the business of printing is replacing customers that leave. Using smart Internet technologies, Australian company D2P are doing just that and more, delivering new sales opportunities to traditional Printer’s online doors.

Printers know only to well the cut-throat nature of the industry. They know the struggles of generating new sales and are coming to the realisation that traditional ways of winning new business are losing their effect.

What some don’t know is that there is a huge amount of printing work now being won online by Printers with the right online strategy. And what company D2P are delivering traditional Printers is a winning strategy for survival with their industry know-how and advanced web-technologies.

“There are hundreds of thousands of print customers searching online in Australia for Printers every month. And there are hundreds of Printers online touting for their business. We see it everyday at www.QualityPrintServices.com.au and www.ThePrintExchange.com.au. But, if you know where to look and how to hook there are plenty of new business opportunities for all.” stated John Weichard, Managing Director of D2P.

D2P are leaders in delivering the printing industry online through websites that look great, encompass advanced online print services, and are based on tried and tested processes, techniques and technology that steer qualified leads to a Printers online shop front.

“With a D2P Navigator website, our customers have opened up a whole new sales division running in parallel to, and complimenting their existing sales efforts. And this is all at a fraction of the cost, hassle and risk of employing a new sales rep.” stated Weichard.

Some of the innovative website services a Navigator Printer is afforded include advanced quoting, ordering and artwork delivery systems. Together they ensure a more convenient, less stressful and better way of doing business for both Printer and customer.

“Just like fishing, you need local knowledge, “A Fishing Guide”. If you don’t know the right spots, the right bait and techniques, you’re just drowning worms. A D2P Navigator website is “The Printer’s Guide” for catching new customers online and keeping them.” stated Weichard.

“We know the right spots to market a Printer online, we have the right techniques for delivering new opportunities to a Printer’s online door and we use the right bait to transform those opportunities into customers and make them stick to a Printer’s online store.” stated Weichard.

Commercial Printers can choose from three available D2P Navigator website packages. From an inexpensive, self managed, template driven website to a completely customised website that delivers innovative digital workflow capability and comprehensive online marketing capacity.

2008 marks the tenth anniversary for D2P. The companies experience with Australia’s Graphic Arts industry, combined with a mature and continually developing technical platform has proven to deliver printers the competitive advantage and sustainability required this 21st century.